Citrus Studios considers web development and marketing as two sides of the same coin. They make two questionnaires available to the potential client. The first seeks to understand the exact nature of the challenges and problems the client is encountering. The second is to provide a suggestion for addressing the problems. As a result, the galleries often present the personal stories that the project addressed.
Searching the content is intuitive. The opening page has a “Behind The Peel” button which presents their organization. The menu is strait forward with a “Juicery” button which opens news items relative to the organization and its CEO. The text blocks are clear and concise with a lot of white space.
The basic graphic presentation is smooth, sophisticated and symmetrical. A light orange pastel theme with a lot of white space, permeates the site. This creates a calming effect which invites a leisurely stroll through the site, captivating the attention of the user. High quality animated videos to explain their services are scattered throughout the site.