Shakespeare on websites.


More matter with less art.

Hamlet, 2.2.95


Words, words, words, no matter from the heart.

Troilus and Cressida, 4.3.108


Many men construe things after their fashion,

Clean from the purpose of the things themselves.

Julius Caesar, 1.3.34


An honest tale speeds best being plainly told.

Richard III, 4.4.358


Striving to better, oft we mar what’s well.

King Lear, 1.4.346


For things are often spoke and seldom meant.

Henry IV, Pat 2, 3.1.268


It is not enough to speak, but speak true.

A Midsummer Night’s Dream, 3.1.120


Our thoughts are ours, their ends none of our own.

Hamlet, 3.2.213


The lunatic, the lover and the poet

Are of imagination all compact.

A Midsummer Night’s Dream, 5.1.4


Like a man to double business bound,

I stand in pause where I shall first begin,

And both neglect.

Hamlet, 3.3.41







If Jesus designed a website

Vincent Van Gogh, “The Sower”

If Jesus designed a website he would probably use parables.

Consider this example of how to test a market;

“A farmer went out to sow his seed.  As he was scattering the seed, some fell along the path; it was trampled on, and the birds ate it up.  Some fell on rocky ground, and when it came up, the plants withered because they had no moisture.  Other seed fell among thorns, which grew up with it and choked the plants.  Still other seed fell on good soil.  It came up and yielded a crop, a hundred times more than was sown.”

-Luke 8:5

There is never a perfect moment for launching a site, but once launched we measure:

  • The audience we didn’t reach – the seed that withered and died.

  • The audience that had a negative reaction – the seed trampled on.

  • The audience that multiplied a hundred-fold – the seed on good ground.

It helps the client understand that the marketing of a site is not a  perfect process and needs to be constantly  adapted to the shifting conditions.





The Meaning of the Meaning of Life.



“There is but one truly serious philosophical problem and that is suicide.”  

Albert Camus




We don’t know where we came from and what we are doing here.

Afterlife?  Who knows?

We need to develop a reason, framework, motivation or life style that is worthwhile.

Whatever gets us out of bed in the morning.



If our everyday activities don’t motivate us then suicide makes sense.


For a web site to project substance, does the offered service or product enhance the meaning of life?