Websites that cater to the ageing such as hospices, retirement plans and travel often feature handsome elderly couples trying to look 40ish:

These wbsites smack of false advertising and hide the positive aspects of getting old.

Photos with the reality of ageing might generate more credibility:



The website can be upbeat inserting positive messages like this which Oliver Sachs wrote just before dying:

One has had a long experience of life, not only one’s own life, but others’, too.  One has seen triumphs and tragedies, booms and busts, revolutions and wars, great achievements and deep ambiguities, too.  One has seen grand theories rise, only to be toppled by stubborn facts.  One is more conscious of transience and, perhaps, of beauty.  At 80, one can take a long view and have a vivid, lived sense of history not possible at an earlier age.  I can imagine, feel in my bones, what a century is like, which I could not do when I was 40 or 60.  I do not think of old age as an ever grimmer time that one must somehow endure and make the best of,  but as a time of leisure and freedom, freed from the factitious urgencies of earlier days, free to explore whatever I wish, and to bind the thoughts and feelings of a lifetime together.

Or the Holstee Manifesto:


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