A review of the Top 10 websites listed here indicates there is almost no representation of the diverse racial and ethnic groups beyond white, although they seem to be gender balanced.
The respected Pew Research Center provides these recent statistics:
Nine in ten Americans use the Internet.
Internet usage is equal for White, Black and Hispanic groups.
A broadband connection in Black and Hispanic homes (50%) is less that White homes (75%), but significant.
Use of social media is similar for Whites, and Hispanics, 65%, while slightly lower for African-Americans, 56%.
Use of smartphones for online access is more common among non-Whites.
Are marketing websites that do not make allowances for ethnic and racial groups missing a significant part of their potential market?
When Alice went down the rabbit hole she discovered an inside-out world where beliefs considered stable like space, place, time, past, present and memory became elastic.
The author, Lewis Carroll, was an accomplished mathematician and logician, so he structured the bizarre universe of Wonderland on two rational principles:
There is an internal logic that is consistent. Although absurd, once he established the mutability of time, place, past and present, the story develops within this paradigm.
Although Alice says, these things are “curious and curiouser”, they reflect much of what we are learning today through the theory of relativity, quantum mechanics, and the recognition that Newton’s laws don’t always apply to particle physics and cosmology. In these states, things turn “spooky”.
Alice in Wonderland does not postulate impossibles, like a square circle, but speaks of improbables like cats growing on trees, highly improbable, but who knows?
Would we be more creative if we played with an idea outside the stable normal concepts of space, place, time, past, present and memory?
Considering the repetitive advice to “think outside the box” maybe we should rethink the box and how we fit into it.
Did Alice become larger or the room smaller?
Take for example the Mad Hatter in the image above, who was trapped in a never-ending tea party where he was sentenced to death for singing to the Queen of Hearts but he escaped because Time froze him at 6:00 PM forever.
In another incident the Mad Hatter is in trouble with the law and probably not guilty but the White Queen explains that sometimes subjects are punished before they commit a crime, not after, and sometimes they are sentenced for crimes they never committed.
Then there is the incident of the jam. As a benefit for working for the Queen, Alice gets, “. . . jam to-morrow and jam yesterday – but never jam today.”
In a just published book by two Stanford Professors, Designing Your Life: How to Build a Well-Lived, Joyful Life, they use design techniques, described as constantly reframing the problems encountered to arrive at a destination not initially clear. They avoid the impossibles and consider the improbables. Just like Alice.
Websites that cater to the ageing such as hospices, retirement plans and travel often feature handsome elderly couples trying to look 40ish:
These wbsites smack of false advertising and hide the positive aspects of getting old.
Photos with the reality of ageing might generate more credibility:
The website can be upbeat inserting positive messages like this which Oliver Sachs wrote just before dying:
One has had a long experience of life, not only one’s own life, but others’, too. One has seen triumphs and tragedies, booms and busts, revolutions and wars, great achievements and deep ambiguities, too. One has seen grand theories rise, only to be toppled by stubborn facts. One is more conscious of transience and, perhaps, of beauty. At 80, one can take a long view and have a vivid, lived sense of history not possible at an earlier age. I can imagine, feel in my bones, what a century is like, which I could not do when I was 40 or 60. I do not think of old age as an ever grimmer time that one must somehow endure and make the best of, but as a time of leisure and freedom, freed from the factitious urgencies of earlier days, free to explore whatever I wish, and to bind the thoughts and feelings of a lifetime together.