Turing developed the computer among other remarkable achievements in mathematics and biology, including decrypting the German communication code which shortened WWII by some years.
The fundamental binary code for Alan Turing, the computer pioneer, was Body and Spirit.
His interest in spirit came from an intense short-lived adolescent homosexual relationship with Christopher Morcom who died in Turing’s 18th year. Turing felt his spirit lived on after leaving the body and influenced his life and work.
After he lost his government security clearance and was chemically castrated for illegal homosexuality he committed suicide by eating an apple laced with cyanide.
In his essay, The Nature of Spirit, Turing wrote, “Then as regards the actual connection between spirit and body I consider that the body by reason of being a living body can ‘attract’ and hold on to a ‘spirit’ whilst the body is alive and awake and the two are firmly connected. When the body is asleep I cannot guess what happens but when the body dies the ‘mechanism’ of the body, holding the spirit, is gone and the spirit finds a new body sooner or later perhaps immediately.”
There is a spirit underlying all material and abstract reality including bits and bytes.
When we develop a website, can we project beyond the commodity or service to touch on the spirit behind the site ?
Raise the philosophical questions about the meaning of the meaning of life, which have no answers but the quest creates the spirit.
We don’t know where we came from, what we are doing here or what comes after but something motivates us to live beyond the material, our spirit, until something dies or is forgotten.
Why not put some “why?” in your website whether it be selling lipstick or a vacation?
Depth exudes quality.
(Curiosity: The bite out of the Apple logo is not a tribute to Turing, but gives the logo scale to avoid being mistaken for a cherry or tomato. The Macintosh is also a type of apple.)