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Websites that cater to the ageing such as hospices, retirement plans and travel often feature handsome elderly couples trying to look 40ish:
These wbsites smack of false advertising and hide the positive aspects of getting old.
Photos with the reality of ageing might generate more credibility:
The website can be upbeat inserting positive messages like this which Oliver Sachs wrote just before dying:
One has had a long experience of life, not only one’s own life, but others’, too. One has seen triumphs and tragedies, booms and busts, revolutions and wars, great achievements and deep ambiguities, too. One has seen grand theories rise, only to be toppled by stubborn facts. One is more conscious of transience and, perhaps, of beauty. At 80, one can take a long view and have a vivid, lived sense of history not possible at an earlier age. I can imagine, feel in my bones, what a century is like, which I could not do when I was 40 or 60. I do not think of old age as an ever grimmer time that one must somehow endure and make the best of, but as a time of leisure and freedom, freed from the factitious urgencies of earlier days, free to explore whatever I wish, and to bind the thoughts and feelings of a lifetime together.
The footer on most sites is generally without much interest, displaying the necessary legal notices and other minor items. It might be of more interest with a small personal note, such as a dedication or congratulations.
Something like: This month we celebrate . . .or . . . In remembrance of …. or . . . Our patron/inspiration. . .
It can be literary, humorous or just relevant to the purpose of the website
It gives the impression that the artists behind the presentation are caring people with broad interests and depth, not a group of singular minded technicians whose worldview stops at the edge of the monitor.
An added fillip that fixes attention.
As it can be easily changed, it demonstrates that the site is dynamic.
Some suggestion for websites produced by the “Top 10 Los Angeles Website Design Agencies”:
Dr. Benjamin Spock, (1903 – 1998): The world’s most famous baby doctor.
Hildegard of Bingen (1098 – 1179) The first practitioner of natural medicine.
Rudolf Joseph Lorenz Steiner (1861 – 1915) Founder of the Waldorf schools.
Christopher Columbus (1451 – 1506)
Mr. Macawber in David Copperfield by Charles Dickens’ ( 1812 – 1870)
Bill Wilson (1895 – 1971) Co-founder of Alcoholics Anonymous.
Clarence Darrow (1857 – 1938) of the Leopold-Loeb and Scopes trials.
Coco Chanel (1883 – 1971)
Egyptian Queen Nefertiti (1370 BC – 1330 BC)
Will Rogers (1879 – 1935)
The American Association of People with Disabilities
Nebuchadnezzar II, (605 BC – 562 BC) The Hanging Gardens of Babylon
Suggestions are easily found on sites dedicated to anniversaries of famous people.