Creativity of Archetypal Psychology

Carl Jung explored many aspects of the human condition, but central to his work is the notion that the mind creates its own reality.  Our imagination or fantasy is at the heart of being.

Jung: “The psyche creates reality everyday. The only expression I can say for this activity is fantasy”  (CW 6. §743).  

James Hillman founded Archetypal Psychology on this principle and is not easy to understand since like Quantum Physics it inverts our traditional views and remains in the academic world since there is no quick remunerative therapeutic application.  

Its epistemology might be summed up as:

The soul, ego, conscience and mind is the imagination creating reality.  Or invert the concept: Reality is created by the imagination expressing itself in the soul, ego, conscience or mind.

Imagination or creativity is a very personal process.  This is understandably difficult to comprehend without a background in Archetypal Psychology, but accepting it as stated, how creative is your mind, soul, ego, consciousness and vice versa?

Since the development of a website is essentially an imaginary  process, this concept might help the client and website designer have more confidence in their own creative process.




Websites that cater to the ageing such as hospices, retirement plans and travel often feature handsome elderly couples trying to look 40ish:

These wbsites smack of false advertising and hide the positive aspects of getting old.

Photos with the reality of ageing might generate more credibility:



The website can be upbeat inserting positive messages like this which Oliver Sachs wrote just before dying:

One has had a long experience of life, not only one’s own life, but others’, too.  One has seen triumphs and tragedies, booms and busts, revolutions and wars, great achievements and deep ambiguities, too.  One has seen grand theories rise, only to be toppled by stubborn facts.  One is more conscious of transience and, perhaps, of beauty.  At 80, one can take a long view and have a vivid, lived sense of history not possible at an earlier age.  I can imagine, feel in my bones, what a century is like, which I could not do when I was 40 or 60.  I do not think of old age as an ever grimmer time that one must somehow endure and make the best of,  but as a time of leisure and freedom, freed from the factitious urgencies of earlier days, free to explore whatever I wish, and to bind the thoughts and feelings of a lifetime together.

Or the Holstee Manifesto:



Website Footers

The footer on most sites is generally without much interest, displaying the necessary legal notices and other minor items.  It might be of more interest with a small personal note, such as a dedication or congratulations.

Something like: This month we celebrate . . .or . . .  In remembrance of …. or . . . Our patron/inspiration. . .

It can be literary, humorous or just relevant to the purpose of the website

It gives the impression that the artists behind the presentation are caring people with broad interests and depth, not a group of singular minded technicians whose worldview stops at the edge of the monitor.

An added fillip that fixes attention.   

As it can be easily changed, it demonstrates that the site is dynamic.

Some suggestion for websites produced by the “Top 10 Los Angeles Website Design Agencies”:

Neonatal care:

Dr. Benjamin Spock, (1903 – 1998): The world’s most famous baby doctor.

Cancer treatment:

Hildegard of Bingen  (1098 – 1179) The first practitioner of natural medicine.

Learning centers:

Rudolf Joseph Lorenz Steiner (1861 – 1915)  Founder of the Waldorf schools.


Christopher Columbus (1451 – 1506)

Bankruptcy assistance:

Mr. Macawber in David Copperfield by Charles Dickens’ ( 1812 – 1870)

Drug rehab:

Bill Wilson (1895 – 1971)  Co-founder of Alcoholics Anonymous.

Criminal defense:

Clarence Darrow (1857 – 1938) of the Leopold-Loeb and Scopes trials.


Coco Chanel (1883 – 1971)


Egyptian Queen Nefertiti (1370 BC – 1330 BC)

Guest ranch:

Will Rogers (1879 – 1935)

Assisted living:

The American Association of People with Disabilities


Nebuchadnezzar II, (605 BC – 562 BC) The Hanging Gardens of Babylon


Suggestions are easily found on sites dedicated to anniversaries of famous people.